Voter identification laws
On December 8, 2011, the advocacy group Color of Change announced a call to boycott ALEC corporate members for their alleged support of voter ID laws. On April 4, 2012, after the Trayvon Martin shooting, Color of Change changed the boycott to focus on The Coca-Cola Company for its support of ALEC and by implication, their involvement in Stand your Ground. Within hours, Coca-Cola announced it was ending its relationship with ALEC in apparent response to the threatened boycott. Over the subsequent two weeks approximately a dozen corporations or foundations including the restaurant chain Wendy's, Kraft Foods, McDonald's, the Bill and Melinda Gates Foundation, and the medical insurance group Blue Cross and Blue Shield had dropped support of ALEC.  ALEC responded with a "Statement by ALEC on the Coordinated Intimidation Campaign Against Its Members". By May 31, the list of corporations that had withdrawn support included Apple, Procter & Gamble and Wal-mart.
On April 17, 2012, ALEC announced that it was disbanding its Public Safety and Elections Task Force, which provided model bills for voter ID requirements and “stand your ground” gun laws. On April 18, the National Center for Public Policy Research announced the creation of a voter ID task force to replace the one discontinued by ALEC. The Martin shooting and subsequent boycott was described as a catalyst for ALEC to shift focus from social issues to economic ones.[