Pat De Baker
21-06-2010, 09:44 AM
In recent weeks rumours have increased into the financial status of RTE. With the Irish economy on its knees, ad spend is at its all time low - accompanied by high competition from online media and Sky.
Over recent nights its alarming how many ads are appearing on RTE for government agencies and bodies.
I take last night for example - during The Sunday Game commercial break - RTE ran 5 ads from government agencies.
Ad 1 - Drive Safe - Promoting safe driving
Ad 2 - Contraception Aware - promoting use of contraception and their website (reminds one woman during ad if she had taken her pill)
Ad 3 - Team Post - An Post's cycling team
Ad 4 - Safe Electric - Making sure people use a registered electrician
Ad 5 - forget the 5th at present
5 ads out of 8 they ran were funded by government agencies. This is just one example - Take a look at RTE any night during prime audiences and you'll see these government agencies running expensive ad's.
Imo this is a stupid wastage of Taxpayers money both spending on TV advertising campaign (Driving campaign withstanding) and using it to prop up RTE imo
Over recent nights its alarming how many ads are appearing on RTE for government agencies and bodies.
I take last night for example - during The Sunday Game commercial break - RTE ran 5 ads from government agencies.
Ad 1 - Drive Safe - Promoting safe driving
Ad 2 - Contraception Aware - promoting use of contraception and their website (reminds one woman during ad if she had taken her pill)
Ad 3 - Team Post - An Post's cycling team
Ad 4 - Safe Electric - Making sure people use a registered electrician
Ad 5 - forget the 5th at present
5 ads out of 8 they ran were funded by government agencies. This is just one example - Take a look at RTE any night during prime audiences and you'll see these government agencies running expensive ad's.
Imo this is a stupid wastage of Taxpayers money both spending on TV advertising campaign (Driving campaign withstanding) and using it to prop up RTE imo